The platform is rolling out a fresh option that enables them to reduce the volume of AI-created content appearing in their timelines. This move comes as the platform announced that it presently contains more than 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale release. This development aligns with a surge in AI content, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is often absurd or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, from digital art to educational videos, and we want to offer the community the option to see more or less of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its app tagged as made with AI. In total, more than 100 million pieces of content are added to the platform every day, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of AI content they see by using the topic control feature in the platform and choosing the AI content topic. Further subjects that currently be controlled under the filter cover politics, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate content makers to label convincing AI-made content, and it bans malicious fake videos of public figures or crisis events. Any realistic artificial content that is not labeled can be taken down under its user guidelines.
In addition, the service will now add an AI-generated tag to content created with its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This action is aimed to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The company is furthermore launching a $2 million AI literacy fund for experts and groups to develop educational content about ethical AI use. This initiative will benefit non-profit groups dedicated to educating computer science.
Content Safety Approach
TikTok has justified its content review process, following controversy over proposals to cut jobs for numerous content moderators in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection team in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content before it gets reviewed by staff. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
